Now in its sixteenth year, the campaign is a collaboration between Food Drink Ireland, the Department of Environment, Climate and Communications, the chewing gum industry, and local authorities.
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Peer pressure has been identified as the number one deterrent of gum litter, according to the Gum Litter Taskforce (GLT), the national awareness campaign which .
Now in its sixteenth year, the GLT campaign travels to local authorities and schools across the country hosting its Summer and ‘Bin It!’ interactive Roadshows, which promote responsible gum disposal by highlighting the environmental impacts of gum and general litter. Kicking off in mid-June, this year’s Summer Roadshow will visit Wexford on July 7th, 2023, as one of several local authority activations across the country during the months of June July and August. Demonstrating its continued resonance, last year 73% of those who interacted with the campaign reported learning new information about the impacts of gum littering.