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“Prime Minister Narendra Modi has consistently acknowledged the transformative power and impact of the creator economy. In line with this vision, MyGov India has announced the launch of the National Creators Award, celebrating digital innovators and content creators for their impactful contributions to India's digital landscape,” the minister said in a statement. Government Announces ‘National Creators Awards’ for New-Age Influencers To Celebrate India’s Digital Creator Economy.
Social media influencers, such as those on YouTube and Instagram, will be in contention for the awards as well, the sources said. One of the categories will be for those who have helped spread the country s soft power and culture internationally.