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Kickstart: The mixtape isn t dead yet
The mixtape isn t dead yet
Anyone who s ever made a mixtape or grew up playing a favorite song so often you wore out a cassette tape can appreciate the work that Lou Ottens did in the 1960s.
His team was responsible for the compact cassette tape system and followed that up by working on compact discs. Ottens, who died March 6, maintained all he did was come up with the idea. It was other engineers and designers who made it happen, he said.
But an interesting thing I discovered while writing about him is that cassettes are not simply a bit of nostalgia. In fact, National Audio Co. Inc. of Springfield, Mo. the only U.S. maker of cassettes says demand is increasing.
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NEW YORK, Feb. 4, 2021 /PRNewswire/ Nielsen (NYSE: NLSN) today announced that Active International, Ad Results Media (ARM), and Oxford Road are now subscribers to Nielsen s Podcast Buying Power Service. As new subscribers to Nielsen s service, these agencies will have access to podcast insights spanning 18 genres that can be cross referenced against a massive category of consumer purchase behavior patterns and services usage.
Currently counting over 13 major podcast companies as subscribers, as well as several agency clients, Nielsen s Podcast Buying Power Service allows clients to profile shows using program titles collected from subscribers in order to connect specific types of listeners with particular advertisers and specific program-level insights. At last count, Nielsen s Podcast Buying Power featured over 160 of the largest podcast programs in its database.