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NEW YORK, Feb. 4, 2021 /PRNewswire/ Nielsen (NYSE: NLSN) today announced that Active International, Ad Results Media (ARM), and Oxford Road are now subscribers to Nielsen s Podcast Buying Power Service. As new subscribers to Nielsen s service, these agencies will have access to podcast insights spanning 18 genres that can be cross referenced against a massive category of consumer purchase behavior patterns and services usage.
Currently counting over 13 major podcast companies as subscribers, as well as several agency clients, Nielsen s Podcast Buying Power Service allows clients to profile shows using program titles collected from subscribers in order to connect specific types of listeners with particular advertisers and specific program-level insights. At last count, Nielsen s Podcast Buying Power featured over 160 of the largest podcast programs in its database.