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Why the clickthrough rate is anathema to long term measurement
In the wake of Valentine's Day, the IAB reflects on its anti-clickthrough campaign. Rather than a one-night-stand with 'clickheads', brands should pursue a long-term commitment to robust metrics.
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National anti click through rate
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National anti click through rate day
Don t be a clickhead : IAB warns against click-through rates for Valentine s
The organisation has released a short film.
United kingdom
Tim elkington
Interactive advertising bureau
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National anti click through rate day
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