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There are at least 25 alternatives to third-party cookies—but which is best? | Analysis

With a focus on succeeding across three core pillars of digital marketing, these alternatives have been explored in the hopes of establishing the most stable, easy to input and reliable post-cookie solutions out there.

United kingdomParty web analyticsParty cookiesParty data managementPrivacy sandboxFirst party data managementAuthenticated dataServer side taggingFirst party web analyticsFirst party cookiesContextual targetingOperated audiencesCustomer match listsPublisher dealsCurated supplyGoogle topics

Murmur & Aryma Labs Unveil Exclusive Partnership Strengthening Client Offering

Murmur & Aryma Labs Unveil Exclusive Partnership Strengthening Client Offering
bandt.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bandt.com.au Daily Mail and Mail on Sunday newspapers.

New zealandDave levettVenkat ramanAryma labMarketing mix modellingAryma labsManaging director

Google enters the MMM game: Meridian helps marketers find their own North Star metrics | News

Open source solution will measure the holistic impact of marketing efforts across channels – letting users change the code and model parameters to suit their unique business needs.

Harikesh nairNiall oultonNorth starSenior directorData scienceMarketing analyticsMix modelsMarketing mix modelling

Michael Campbell: „The CEE region is rapidly aligning with Western Europe in terms of media trends and technology adoption, particularly in social commerce

Interviews - Initiative Romania has launched a new strategic framework that proposes an integrated vision for the analysis, optimization, and maximizing the efficiency

Marketing mix modellingWestern europe

How marketers will manage spend in 2024 | Opinions

2024 is expected to be another year of tight budgets. In an era of volatility and recession concerns, Campaign asks how will marketers do more with less?

Paul wallerPankaj nayakJan paul jeffreyRichard brosgillGereld khoongHavas media network singaporeAssembly academyPrivacy sandboxPaul jeffreyMarketing mixHavas media networkHavas playHavas marketHavas convergedMarketing mix modellingUdgets 2024

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