Ad Standards has revealed its most-complained about ads in 2021, with a Crazy Domains ad showing a man urinating against a building taking the top spot.
A freebie is enough : influencer gift posts trigger breaches in Australian ad standards | Advertising theguardian.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theguardian.com Daily Mail and Mail on Sunday newspapers.
[co-authors: Angell Zhang, Zachary Forrai]
Recently, Ad Standards Australia (Ad Standards) found two social media influencers breached the Australian Association of National Advertisers Code of Ethics (the Code) in relation to their obligations to disclose paid promotions on social media platforms. In these cases, Ad Standards found that when promoting goods on social media, tagging a brand name alone was not obvious to show followers that there was a commercial arrangement between the social media influencer and company.
This is a timely reminder for companies to review their internal policies, particularly with respect to social media advertising. To the extent companies partner with social media influencers or key opinion leaders to promote their products, such marketing must comply with the Code, Australian Consumer Law and other relevant laws pertaining to their industry of operation