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Based on a True Stay: Four Seasons Celebrates Acts of Love and Authentic Moments of Care in New Creative Campaign Inspired by Luxury with Genuine Heart

Based on a True Stay: Four Seasons Celebrates Acts of Love and Authentic Moments of Care in New Creative Campaign Inspired by Luxury with Genuine Heart
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Based on a True Stay: Four Seasons Celebrates Acts of Love and Authentic Moments of Care in New Creative Campaign Inspired by Luxury with Genuine Heart

Based on a True Stay: Four Seasons Celebrates Acts of Love and Authentic Moments of Care in New Creative Campaign

Following the successful launch of a new brand platform in 2022, Four Seasons continues to shift perspectives on the luxury experience with the latest iteration of its Based on a True Stay campaign. Inspiring the world to lead with genuine heart, the luxury hospitality company s new advertisements showcase authentic experiences of real guests, celebrating the acts of love that are delivered across the collection of Four Seasons hotels, resorts, residences and beyond.

Industry Moves: Saucony Taps a Former Adidas Exec for Chief Marketing Officer Role, Bass Pro Shops Hires a Chief Sustainability Officer + More

Industry Moves: Saucony Taps a Former Adidas Exec for Chief Marketing Officer Role, Bass Pro Shops Hires a Chief Sustainability Officer + More FN Staff April 6, 2021:  Saucony has appointed Fábio Tambosi to its chief marketing officer role, effective immediately. In this position, Tambosi will be tasked with strategic development and execution of the company’s global branding initiatives, and will report to Anne Cavassa, president of Saucony. (Additionally, he will join the brand’s senior leadership team.) Tambosi has more than 18 years of industry experience, and was most recently at Adidas where he was the global head of brand, planning and activation for the sports performance categories. Before Adidas, he had stints at Nike and Nokia.

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