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Industry Moves: Saucony Taps a Former Adidas Exec for Chief Marketing Officer Role, Bass Pro Shops Hires a Chief Sustainability Officer + More FN Staff
April 6, 2021:
Saucony has appointed
Fábio Tambosi to its chief marketing officer role, effective immediately. In this position, Tambosi will be tasked with strategic development and execution of the company’s global branding initiatives, and will report to Anne Cavassa, president of Saucony. (Additionally, he will join the brand’s senior leadership team.) Tambosi has more than 18 years of industry experience, and was most recently at Adidas where he was the global head of brand, planning and activation for the sports performance categories. Before Adidas, he had stints at Nike and Nokia.