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Think your credit card rate is high? Some in Brazil pay 455 percent

Think your credit card rate is high? Some in Brazil pay 455 percent
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AS/COA Women s Hemispheric Network Conference: São Paulo

In Brazil, Black social media influencers are helping to change perceptions and realities

In Brazil, Black social media influencers are helping to change perceptions and realities More and more Black influencers are using social media platforms like Instagram and YouTube to connect with audiences, monetise their content and challenge dominant media narratives about what it means to be Black and Brazilian. (Alamy/John Michaels) 20 July 2021 Share this page More and more Black influencers are using social media platforms like Instagram and YouTube to connect with audiences, monetise their content and challenge dominant media narratives about what it means to be Black and Brazilian. (Alamy/John Michaels) With close to 250,000 subscribers on her YouTube channel, Nath Finanças, or Nathália Rodrigues, has become one of Brazil’s best-known Black social media influencers by teaching personal finance to people who, like her, come from low-income backgrounds. On Instagram, Ana Paula Xongani has amassed more than 200,000 followers by talking about everything from tackling

Meet Brazil s Financial Guru for a New Generation

Meet Brazil’s Financial Guru for a New Generation With lower-income Brazilians investing in record numbers, Nath Finanças has accumulated a huge following on YouTube and beyond. Nath Finanças has over 200,00 YouTube subscribers.YouTube Correction appended below. RIO DE JANEIRO On most Friday nights, 22-year-old Nathália Rodrigues finds herself bombarded with confessions from her online followers. Proclamations of late-night pizza orders and impulsive shopping sprees pour in from around Brazil, all of them followed by the words “Nath, I have failed you.” The phrase has become something of a meme in Brazil, a testament to the popularity of Rodrigues’, aka Nath Finanças’ (Finances), brand of personal finance management. As one of the country’s most popular financial influencer-educators, Rodrigues has become something of a guiding light for a class of newly-banked lower-class Brazilians thirsty for financial education.

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