In Brazil, Black social media influencers are helping to change perceptions and realities
More and more Black influencers are using social media platforms like Instagram and YouTube to connect with audiences, monetise their content and challenge dominant media narratives about what it means to be Black and Brazilian.
(Alamy/John Michaels)
20 July 2021
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More and more Black influencers are using social media platforms like Instagram and YouTube to connect with audiences, monetise their content and challenge dominant media narratives about what it means to be Black and Brazilian.
(Alamy/John Michaels)
With close to 250,000 subscribers on her YouTube channel, Nath Finanças, or Nathália Rodrigues, has become one of Brazil’s best-known Black social media influencers by teaching personal finance to people who, like her, come from low-income backgrounds. On Instagram, Ana Paula Xongani has amassed more than 200,000 followers by talking about everything from tackling racism to fashion, and with over 600,000 followers, Bianca Santos is a huge success on TikTok, where she provides makeup tips for people with darker skin.