DDB agency Rodgers Townsend created an ad “The Greatest Gift” for March For Our Lives and aims to create a moment of holiday pause as a way to raise awareness around the need to end gun violence.
Updated: 12:19 PM CST January 28, 2021
ST. LOUIS Great things always start small, like a voice that only gets louder with time, effort, and care. Alex Lindley and Danny Kerth, a pair of St. Louis natives, along with a team of dedicated friends, wanted to honor their late friend, Ryan Joseph Candice.
Ryan was only 20 years old when he took his own life while attending The University of Missouri, Columbia in 2014, something that sent shockwaves through his group of friends and family. The worst thing being that it left people dumbfounded and scrambling for answers to why. There was no playbook on suicide prevention before Ryan s death, but his passing spurred action in his closest friends. So Lindley and Kerth went to get answers, talking to other people and connecting with families who dealt with suicide, aiming to increase awareness about the mental stigmas that take Ryans every day.