Queensland University of Technology launches new campaign via BCM Group
July 5, 2021 9:19
Queensland University of Technology (QUT) has created a new brand campaign, working with BCM Group on both the creative and media placement to expand on QUT’s ‘Real World’ brand positioning.
The new campaign, titled ‘the real world starts here’, has been released ahead of QUT’s Open Day later in July, and includes a TVC directed by filmmaker Mark Toia.
The TVC is timed alongside the voice of a young slam poet, with words that go from the first day of a student across a wide range of experiences available on campus as part of a QUT education.
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As grant-based aid packages bolstered by named scholarships have helped Penn welcome more students who come from lower-income households, Student Financial Services (SFS) has ramped up its ability to assist their academic journeys, especially during the pandemic when students needed more support than ever. That includes having two counselors Silvia Hanks and Jodi Wagner who specialize in serving highly aided students at Penn.
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