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July 5 2021, 8:50 am | BY Ricki Green | 4 Comments
Queensland University of Technology (QUT) has launched a new campaign via BCM Group that takes QUT’s long-established ‘Real World’ positioning to the next level in a fast-paced and striking visual narrative that follows the journey of real students on their epic race to success.
Directed by renowned filmmaker Mark Toia ‘the real world starts here’ campaign, delivered as 30” and 60” films, is timed to the voice of young slam poet, who’s words carry us from the students’ very first day, through a dynamic series of student experiences on campus and out in the world, to a crescendo of career excitement and reward.
Queensland University of Technology launches new campaign via BCM Group
July 5, 2021 9:19
Queensland University of Technology (QUT) has created a new brand campaign, working with BCM Group on both the creative and media placement to expand on QUT’s ‘Real World’ brand positioning.
The new campaign, titled ‘the real world starts here’, has been released ahead of QUT’s Open Day later in July, and includes a TVC directed by filmmaker Mark Toia.
The TVC is timed alongside the voice of a young slam poet, with words that go from the first day of a student across a wide range of experiences available on campus as part of a QUT education.