Details 07 July 2021
Global airline brand Cathay Pacific is launching a new premium travel lifestyle brand called “Cathay” that offers a new range of offers in dining, shopping, hotels, and wellness – enabling the brand to engage with customers not only when they fly with the company, but every day. The first of these offers will be a new Cathay co-branded credit card which will be launched in Hong Kong. These will all culminate in a refreshed customer relationship programme in the first half of 2022.
According to a statement by the brand the “Cathay” position was created to make its proposition more appealing. “By integrating our offerings and through better partnerships, we will bring a wider range of products and services to the benefit of our customers,” said the brand. It will also bring together Cathay Pacific, Marco Polo Club and Asia Miles all in one place, simplifying the way the brand’s customers interact with it, inclu
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In Asia Pacific excluding Japan, Milo was ranked the most loved brand in the region followed by Blibli, Mango, ASUS, DJI, Spotify, Origin, LEGO, Axiata Group and OnePlus.
Highly-awarded creative leader, Chaka Sobhani, has been appointed global chief creative officer of Leo Burnett, replacing Liz Taylor who leaves after two years with the agency. Sobhani, who has been CCO of Leo Burnett London for exactly five years, will take on this global role while continuing her
April 28 2021, 11:26 am | BY Ricki Green | No Comments
AD STARS has announced three of the industry’s most renowned creative leaders as executive judges: Merlee Jayme (dentsu mcgarrybowen), Ali Rez (Impact BBDO) and Natalie Lam (Publicis Groupe).
Merlee Jayme is the AD STARS 2021 executive judge for the Brand Experience & Activation, Creative eCommerce, Direct, Media and PR categories. She became global president at dentsu mcgarrybowen in 2020, and was also an AD STARS executive judge back in 2015.
Says Jayme: “I have always admired AD STARS’ ethos as a festival that offers a level playing field for creators by offering entries free-of-charge. We are living in an age where creative solutions have never been more important, yet budgets are being squeezed by a global economic downturn. I hope creative agencies big and small will enter their work into this year’s awards program, and I can’t wait to be inspired by their ideas and ingenuity again this year.”