There is an impression within the Tamil Nadu BJP although no one is airing it that over-exposure for Narendra Modi over the past months may work against party candidates, as they have triggered a near-continuous social media debate on his achievements and failures, points out N Sathiya Moorthy.
Rulers in New Delhi and their political aides in sensitive states like Tamil Nadu have to be doubly careful not to provoke a situation whose consequences may be much more than visible now to the naked eye, notes N Sathiya Moorthy.