);
//]]>// >By Vivian Wagner
Dec 17, 2020 5:00 AM PT
Cosmetics companies traditionally have relied on in-person retail sales to attract new customers and maintain existing clientele. The pandemic, however, has upended the cosmetics industry, bringing new challenges as well as a host of opportunities for companies that are agile and creative enough to take advantage.
The E-Commerce Times spoke with experts in cosmetic sales and e-commerce about trends in this dynamic and evolving industry.
Personalization Trends
One way that cosmetics companies can appeal to online customers is to provide increasingly personalized services. What sets us apart is we ve created an expert online beauty assessment that s been developed by a team of data scientists, makeup artists and skin care specialists, Jaleh Bisharat, co-founder and CEO of the cosmetics company NakedPoppy, told the E-Commerce Times.
);
//]]>// >By Vivian Wagner
Dec 17, 2020 5:00 AM PT
Cosmetics companies traditionally have relied on in-person retail sales to attract new customers and maintain existing clientele. The pandemic, however, has upended the cosmetics industry, bringing new challenges as well as a host of opportunities for companies that are agile and creative enough to take advantage.
The E-Commerce Times spoke with experts in cosmetic sales and e-commerce about trends in this dynamic and evolving industry.
Personalization Trends
One way that cosmetics companies can appeal to online customers is to provide increasingly personalized services. What sets us apart is we ve created an expert online beauty assessment that s been developed by a team of data scientists, makeup artists and skin care specialists, Jaleh Bisharat, co-founder and CEO of the cosmetics company NakedPoppy, told the E-Commerce Times.