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P&G initiates plan to help Black Americans find their African roots
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By Princewill Ekwujuru
Global multi-brand conglomerate Procter & Gamble’s (P&G) Royal Oils by Head & Shoulders and Gold Series from Pantene are celebrating Black History Month (BHM) to help Black Americans reconnect with their African roots, donating 50 DNA test kits.
The Initiative Crowns of Heritage which was developed by Burrell Communications and Marina Maher Communications seeks to encourage people to reflect on their family history through a partnership with AfricanAncestry.com, which owns the largest database of proprietary African lineages.
As part of the program, P&G is giving away 50 DNA test kits through the end of the month. Participants take a cheek swab and send it back to AfricanAncestry.com where they extract the DNA and compare it against their maternal lineage and determine test-takers present-day country and ethnic group (tribe) of origin in Africa.
These P&G Hair Care Brands Are Helping Black Families Connect With Their Roots
Royal Oils by Head & Shoulders and Gold Series by Pantene partnered with AfricanAncestry.com for the initiative
Royal Oils and Gold Series are teaming up to celebrate Black History Month.
P&G February 12, 2021
Nadirah Mutala has always loved to face paint, but recently, this hobby has taken on a much deeper meaning. After using AfricanAncestry.com to learn more about her heritage, she was able to trace her DNA back to the Kru, an African tribe from present-day Liberia that is known for its body art.
Press release content from Business Wire. The AP news staff was not involved in its creation.
Royal Oils and Gold Series Launch “Crowns of Heritage” Campaign to Help Black Families Connect with their African Roots
February 3, 2021 GMT
The P&G Haircare Brands’ Black History Month Campaign reinforces #RootedInScience as a Foundational Link to Black Heritage and Black Haircare. (Photo: Business Wire)
The P&G Haircare Brands’ Black History Month Campaign reinforces #RootedInScience as a Foundational Link to Black Heritage and Black Haircare. (Photo: Business Wire)
CINCINNATI (BUSINESS WIRE) Feb 3, 2021
In honor of Black History Month, P&G’s Royal Oils by Head & Shoulders and Gold Series from Pantene enlisted the help of AfricanAncestry.com to trace the DNA of the team behind the brands and launch a journey of discovery that is #RootedInScience. The campaign, aptly entitled “Crowns of Heritage,” encourages people to reflect on the missing pieces of their family histor