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Royal Oils and Gold Series Launch “Crowns of Heritage” Campaign to Help Black Families Connect with their African Roots
February 3, 2021 GMT
The P&G Haircare Brands’ Black History Month Campaign reinforces #RootedInScience as a Foundational Link to Black Heritage and Black Haircare. (Photo: Business Wire)
The P&G Haircare Brands’ Black History Month Campaign reinforces #RootedInScience as a Foundational Link to Black Heritage and Black Haircare. (Photo: Business Wire)
CINCINNATI (BUSINESS WIRE) Feb 3, 2021
In honor of Black History Month, P&G’s Royal Oils by Head & Shoulders and Gold Series from Pantene enlisted the help of AfricanAncestry.com to trace the DNA of the team behind the brands and launch a journey of discovery that is #RootedInScience. The campaign, aptly entitled “Crowns of Heritage,” encourages people to reflect on the missing pieces of their family histor