On their bikes for Tour O’Booths 2021 in aid of Cure Leukaemia
The countdown has begun to the five day 2021 Tour O’Booths 340-mile cycle ride for Cure Leukaemia. Fiona Finch spoke to four of the cyclists, including Booths’ Chief Operating Officer Nigel Murray, as they geared up for next week s testing challenge.
Wednesday, 19th May 2021, 5:13 pm
There are many compelling reasons why the Tour O’Booths cyclists are getting on their bikes next week.
Their motivations may be varied, but they will all be united by the same desire to make a difference to a very special charity.
Now they are hoping the public too will back their fundraising campaign for Cure Leukaemia. The cyclists, ranging from executives to shop workers and suppliers, want to raise at least £30,000 for the small charity with the big goal of finding a cure for blood cancer.
THROUGHOUT the coronavirus pandemic Booths supermarket chain has stayed true to its values, keeping an eye on the bigger picture and supporting artisan food producers and owner-managed companies.. At the peak of the crisis the chain launched a campaign to help British artisan cheesemakers by promoting their products and encouraging shoppers to buy more. At the time, Graham Kirkham, one of the last makers of farmhouse Lancashire cheese in the country who lost 60 per cent of his business overnight as food service and wholesale markets shut down, said: “Booths is one of the ‘good ’uns’. They are a genuine family business that looks after the wider supplier community. Their support at a time like this is reassuring, valued and appreciated.”