THROUGHOUT the coronavirus pandemic Booths supermarket chain has stayed true to its values, keeping an eye on the bigger picture and supporting artisan food producers and owner-managed companies..
At the peak of the crisis the chain launched a campaign to help British artisan cheesemakers by promoting their products and encouraging shoppers to buy more. At the time, Graham Kirkham, one of the last makers of farmhouse Lancashire cheese in the country who lost 60 per cent of his business overnight as food service and wholesale markets shut down, said: “Booths is one of the ‘good ’uns’. They are a genuine family business that looks after the wider supplier community. Their support at a time like this is reassuring, valued and appreciated.”