ready to reinvent the theater. what do you want this space to be? i m sorry. i m trying to fight something back. some of my eemotion. reporter: that s okay. walk in to the place where we focus on all racists. i want it to be a place where diversity is not only talked about but it is lived as celebrated. i didn t know that he was alive. reporter: he realized his vision. the reverend enlisted reagan freeman. the 25-year-old grew up nearby and had plans to go to law school until he learned the history of lynching in lawrence county. that lynching includes the reverend s great uncle, lynched in 1913 from railway trestle. what is the echo project? it s about reckoning with