ready to reinvent the theater. what do you want this space to be? >> i'm sorry. i'm trying to fight something back. some of my eemotion. >> reporter: that's okay. >> walk in to the place where we focus on all racists. i want it to be a place where diversity is not only talked about but it is lived as celebrated. >> i didn't know that he was alive. >> reporter: he realized his vision. the reverend enlisted reagan freeman. the 25-year-old grew up nearby and had plans to go to law school until he learned the history of lynching in lawrence county. that lynching includes the reverend's great uncle, lynched in 1913 from railway trestle. what is the echo project? >> it's about reckoning with