this is simply soles now. staying true to her original mission, she own a company that sells designer names and even added designs of her own. my brand s&p lillybee. i started lillybee in spring of 2008. it s become our best-selling collection. since 90% of the customer s business is done online, customer service is key. this catalog includes customer profiles and every order is shipped with handwritten letter. i ve made sure my staff knows that if they ve talked to the customer, take something from that call and include it in the thank you note. our customer service is all about connecting with that customer. i love them. we have every age, every professional, stay-at-home moms, professional women from all over the world. in a way cassie s business plan has come full circle with the two bu leak locations.