Ashish Shah
When it comes to skincare, many have long been under the impression that more is more – the more active-packed serums you apply, the glowier your skin will be. However, just as living life to excess always backfires eventually, excessive skincare efforts can leave behind a trail of destruction too, in the form of a compromised skin barrier, redness, irritation, and in some cases acne. Enter: skinimalism, the angel to that extreme skincare devil on your shoulder, and a tonic for our times (and bank balances).
What is skinimalism? Well, according to Pinterest’s 2021 Trend Predictions Report, it describes the stripping back of our skincare (and makeup) routines in favour of a more minimalist approach; whether that means reducing the number of products and active ingredients in our routines, or simply wearing less foundation to allow our real skin to shine through. It’s about taking a few steps back, harnessing the power of multitasking products, and ultimately commit