Music maestro A.R. Rahman donned his debutant director s hat, premiering his virtual reality film, "Le Musk", at the Cannes Film Market s Cannes XR programme, which focuses on cinematographic content that uses immersive .
Cannes 2022: AR Rahman developed the story from an original idea by his wife Saira. They share a love for perfume and wished to employ scent as a narrative device in immersive cinema.