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In this photograph taken on March 14, 2015, Muneeb Maayr, co-founder of the site Daraz.pk, gestures during an interview with AFP in Karachi. AFP
In this photograph taken on March 14, 2015, Shayaan Tahir, CEO of Homeshopping.pk, posing at his call centre in Karachi. AFP
In this photograph taken on March 14, 2015, Shayaan Tahir (R), CEO of Homeshopping.pk, speaks to a customer at his call centre in Karachi. AFP
ISLAMABAD: For Shayaan Tahir, it all began when an order he placed on Amazon for a new iPod was rejected because the online giant would not deliver electronics to Pakistan.
Frustrated, he decided to take matters into his own hands and founded one of Pakistan s first e-commerce ventures, a sector that today is booming.
Bykea CEO Suggests that Right Customer Segmentation Is Crucial for Young Founders
Muneeb Maayr, the CEO and founder Bykea, recently shared some great advice for young entrepreneurs on startup success. He was speaking at an event called Duck Stories where founders share and celebrate mistakes and the times when things didn’t go quite according to plan.
“Customer segmentation is the key to startup success,” shared Maayr. “Young founders may struggle to differentiate between their brand’s various demographics, but with the right customer segmentation, they can target the right consumers with the best strategy,” he added.
Muneeb also informed that one of the key reasons why startups fail is their lack of focus on core strengths and the wish to do it all at once. “Going big is and should be everyone’s dream but we must not get carried away and lose our focus. We can always scale up once we have carved our niche and our foundations are strong,” he said.
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