Bykea CEO Suggests that Right Customer Segmentation Is Crucial for Young Founders
Muneeb Maayr, the CEO and founder Bykea, recently shared some great advice for young entrepreneurs on startup success. He was speaking at an event called Duck Stories where founders share and celebrate mistakes and the times when things didn’t go quite according to plan.
“Customer segmentation is the key to startup success,” shared Maayr. “Young founders may struggle to differentiate between their brand’s various demographics, but with the right customer segmentation, they can target the right consumers with the best strategy,” he added.
Muneeb also informed that one of the key reasons why startups fail is their lack of focus on core strengths and the wish to do it all at once. “Going big is and should be everyone’s dream but we must not get carried away and lose our focus. We can always scale up once we have carved our niche and our foundations are strong,” he said.