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The Indian Real Estate sector has grown tremendously in the past decade. Increased interest from the buyers, the rise of organised real estate developers and transparency in the sector have acted as a catalyst for the growth. The unprecedented times caused due to COVID -19 have changed the way we live, work, think and socialize. However, it’s rightly said that there lies an opportunity in every crisis, and the pandemic was no different. It provided the sector an opportunity to influence the future by adapting innovative strategies to build homes and facilitate the home buying journey.
The real estate industry has been slowing transforming its ecosystem into a digitized one. Developers are streamlining their business process with the help of digital technology. With change in consumer behaviour patterns, digital tools are aiding companies to meet personalised customer specifications while maintaining maximum efficiency. The COVID-19 pandemic re-aligned companies’ strategies to a