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Authenticity first: Why iD Fresh Food is seeking grandmas' approval for its 'TransparenSee'

Saritha Rajagopal, creative director of the fresh food brand tells us how it celebrated World Idli Day 2024 with the senior women.

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RuPay's 'Link it, Forget it' campaign at IPL promotes RuPay Credit Card on UPI

RuPay's 'Link it, Forget it' campaign at IPL promotes RuPay Credit Card on UPI
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Link It, Forget It: All about RuPay's campaign on credit card launched at IPL

Last month, the National Payments Corporation of India (NPCI) announced three new features for UPI-linked RuPay credit cards that would help users to access wider benefits.

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RuPay launches 'Link it, Forget it' campaign at IPL 2024 to promote credit card on UPI. Details here

RuPay is proudly associated with TATA IPL 2024 as an associate partner. The campaign will playfully engage with the audience, showcasing how linking RuPay credit cards to UPI eliminates the need to carry a physical wallet.

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Cannes Lions 2024 jury unveiled: Indian talent in the limelight

With the prestigious Cannes Lions International Festival of Creativity on the horizon, the anticipation is palpable as Cannes Lions announces its esteemed line-up of global experts set to adjudicate the world s finest creative endeavors.

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