Synopsis
Pepsi, which Kohli endorsed until 2017, made a direct reference to its Swag tagline in its social media message “A Swagstar is Born,” blended with its logo.
Getty Images
Kohli doesn’t endorse any product of these companies, although some of them are said to be considering signing him on.
Soon after Indian cricket team’s captain Virat Kohli announced on Twitter that he and his actor wife Anushka Sharma had been blessed with a baby girl on Monday afternoon, many consumer companies made a dash to be associated with India’s highest-paid celebrity.
Procter & Gamble’s Pampers, Tropicana and Pepsi, food delivery platform Zomato, delivery services company Dunzo and Liberty Shoes were among those that released ads across social media platforms including Instagram, Twitter and Facebook to leverage the occasion. Kohli doesn’t endorse any product of these companies, although some of them are said to be considering signing him on.