PepsiCo convinced the Second Circuit on Friday to lift a lower court's ruling blocking it from using "Mtn Dew Rise Energy" to market a new energy drink, overcoming objections by a coffee company that claims PepsiCo infringed its trademark.
The Second Circuit saw little risk of consumer confusion between a canned java called Rise and PepsiCo s use of the same word to market a new sweet and fruity energy drink offshoot of Mountain Dew soda.
Mountain Dew has launched a new drink with an alcoholic twist that’s available in Tennessee, Florida, and Iowa. But plans are in the works for the beverage to hit store shelves in other states.
Mountain Dew has launched a new drink with an alcoholic twist that’s available in Tennessee, Florida, and Iowa. But plans are in the works for the beverage to hit store shelves in other states.
Mountain Dew has launched a new drink with an alcoholic twist that’s available in Tennessee, Florida, and Iowa. But plans are in the works for the beverage to hit store shelves in other states.