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Coke pulls the plug on Coca-Cola Energy drink in North America

Coca-Cola Co said on Friday it would discontinue its energy drink in North America, a product it launched with fanfare last year.

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Watch: LeBron James Salsa Dances In New Mountain Dew Ad

Mtn Dew Rise Energy launched in March. Published 13 hours ago Written by BET Staff On Thursday (May 13), Mtn Dew Rise Energy released its first ad campaign, The Morning Makes You, featuring LeBron James. Directed by the legendary F. Gary Gray, the ad shows James doing everything from laundry to salsa dancing. Mtn Dew Rise Energy, which is available in 16-fl.oz. cans in six flavors, launched in March. Watch the ad below: James’ 18-year partnership with Coke expired in 2020, ending one of his longest professional relationships. Details of the Pepsi deal are not public but Forbes reports that James is one of the league’s top earners, raking in an estimated $50 million per year in endorsements.

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Coca-Cola is pulling its energy drink in North America after less than 2 year on the shelves

Coca-Cola is pulling its energy drink in North America after less than 2 year on the shelves gdean@insider.com (Grace Dean,Reuters) © Provided by Business Insider Coca-Cola Energy is being scrapped in the US. Coca-Cola Coca-Cola said it would stop selling its energy drink in the US and Canada by the end of 2021. It launched Coca-Cola Energy in the US in January 2020 as a push into the growing energy-drink market. The company shed multiple slow-selling brands in 2020, including Tab, Zico, Odwalla, and Diet Coke Feisty Cherry. Popular Searches Coke Energy, made with guarana extracts and B-vitamins, was launched in the US in January 2020 after rolling out in around 25 other countries first. The drink had more than three times as much caffeine as a regular can of Coke, and cost more, too.

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May 16 - Coca-Cola stops caffeinated drink in N America

May 16 - Coca-Cola stops caffeinated drink in N America
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Coca-Cola tires on energy drink and will stop sales in North America

Coca-Cola tires on energy drink and will stop sales in North America
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