Movie theatres are experiencing a resurgence as audiences return after the COVID-19 pandemic, dispelling concerns that streaming platforms would dominate. Theatre chains like PVR Inox are reporting strong numbers, with the south of India almost reaching pre-pandemic levels. While digital revenue cannibalizing ticket sales hasn t materialized, the cinema hall business has changed.
When 'Taylor Swift: The Eras Tour' hits movie theaters on Oct. 13, it will serve as a high-profile test of whether such alternative content as a concert film can bring audiences to cinemas, creating more consistency for a business that ebbs and flows with the theatrical release calendar