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The Double Take invites young people across the country to change up their routines and challenge the unexpected with interactive workshop sessions
Estée Lauder, Virtue and Refinery29 (both part of VICE Media Group), invite young people to join a diverse mix of experts for four ‘Double Take’ IG Live sessions hosted on Refinery29’s Instagram channel. These inspirational and practical sessions are aimed to empower and encourage confidence as we look ahead to brighter times.
To create a deeper emotional connection with Double Wear, the #1 best-selling Foundation in the UK, Estée Lauder teamed up with Virtue, the agency born from Vice, to create a campaign that aims to support young women in building confidence.
Thirty years after the fall of the Berlin Wall, The DDR Museum and VIRTUE have been able to recreate the wall in the popular game Minecraft Earth as part of a newly developed educational program.
The project has been undertaken to help further young people s understanding of the fall of the wall, bringing the historical into their everyday lives and providing a tool that can be used by both teachers and students around the world. Building materials and teaching notes have been made available online, and the following video sets out the basis of the project:
The project has been led by the creative agency Virtue (which is linked to Vice). Digital Journal spoke with several people involved with the concept.