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Have advertisers lost faith in the power of long copy?

Have advertisers lost faith in the power of long copy?
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GoLocalProv | Whitcomb: Taking Long Walks; Stitching Together Downtown; Comforting the Comfortable

  “As Americans get vaccinated, they must decide whether to remember the people who sacrificed to keep stores open and hospitals afloat, the president who lied to them throughout 2020 and consigned them to disaster, the families still grieving, the long-haulers still suffering, the weaknesses of the old normal, and the costs of reaching the new one. They must decide whether to resist the decay of memory….’’   Ed Yong, who writes on science for The Atlantic. He has degrees in zoology and microbiology     The other week I accidentally came upon a TV series on PBS called The Road to Rome, about eight British personalities of varying faiths and nonfaiths, ages and physical conditions walking on the ancient Via Francigena pilgrimage route to the Eternal City. It’s part of a wider series on the network about religious pilgrimages.

#Throwback2020: Ad campaigns that made waves

Here are some of the advertisement that struck a chord with audiences. 02 Jan, 2021 - 09:45 AM IST     |     By indiantelevision.com Team     NEW DELHI: Countless cups of coffee and hours of brainstorming lead to that one great creative idea that justified the brief from the brand. This used to be the scenario at a creative agency prior to Covid2019. However, with the outbreak of the pandemic, this process moved online and the entire creative industry was working from home. It took a while for admen (and women) across the world to adjust to the new normal, but soon they did and it was full steam ahead. Despite challenges and adjustments, the agencies continued to deliver cutting-edge work that impacted people and made them think about the product and service. The creative teams also steered through the production challenges. In the initial days of lockdown, they created several films from the confines of their homes. Once the lockdown was lifted, production resumed slo

From Facebook s tearjerker to Akshay Kumar s covid message to CREDs IPL hit, a round-up of the best ads of 2020

From Facebook s tearjerker to Akshay Kumar s covid message to CRED s IPL hit, a round-up of the best ads of 2020. Share Via: . Methodology: a bunch of reporters who work at afaqs!, wrote about some of their favs! Enjoy our year-end special. Call me biased, but advertisements are the blood on which brands run. Without the right amount, there’s something amiss; 2020 was the Beelzebub of amiss. Before COVID-19 hit our shores, Bollywood star Salman Khan had become Pepsi’s brand ambassador and Maisie Williams, of Game of Thrones fame, told us to “Let it go” in a Super Bowl commercial. Then the pandemic struck. For a short while, we saw ads made from stock images and old footage… it’s what one could do at that time, but even then, some people excelled. As the year progressed, so did the nature of ads. From bold and optimistic, they turned cautious and reassuring. And now, we have started seeing shades of hope.

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