Digital Sneakers You Can’t Actually Wear Are Weirdly Popular
Digital Sneakers You Can’t Actually Wear Are Weirdly Popular Right Now
Buffalo London
Sneakerheads have fallen victim to some questionable trends over the years: joggers and pin rolls, chunky dad sneakers, and distressed (read: destroyed) sneakers are but a few. One of the latest trends sees the sneaker industry shift towards a digitalized future, where sneakers you can’t actually wear are becoming weirdly popular.
Innovation is not new to the sneaker industry. Brands are constantly engaged in an arms race to make actual, wearable sneakers lighter, faster, or more comfortable. Retailers and resellers are in a never-ending tug-of-war to fix and game the system. Recently, other players have entered the market with digital innovations of their own: sneakers you can’t actually wear IRL.
The Moon Shoes were made by Nike s co-founder named Bill Bowerman. The Moon Shoes in pristine condition. | Photo Credit: Twitter
A pair of ancient Nike Moon Shoes from back in 1972 is making the news currently. It has been put up for sale by the London-based auction house named Sotheby s
The shoes being in tattered and filthy condition, no one would expect its price to be at a sky-rocketing level. However, this particular pair actually costs $100,000, which is a fortune for shoes like these!
One might wonder as to why the shoes which are in such abysmal condition being put up for sale at a really high price? This very pair has a story behind it that might fascinate anyone who comes across it.