Digital Sneakers You Can’t Actually Wear Are Weirdly Popular
Digital Sneakers You Can’t Actually Wear Are Weirdly Popular Right Now
Buffalo London
Sneakerheads have fallen victim to some questionable trends over the years: joggers and pin rolls, chunky dad sneakers, and distressed (read: destroyed) sneakers are but a few. One of the latest trends sees the sneaker industry shift towards a digitalized future, where sneakers you can’t actually wear are becoming weirdly popular.
Innovation is not new to the sneaker industry. Brands are constantly engaged in an arms race to make actual, wearable sneakers lighter, faster, or more comfortable. Retailers and resellers are in a never-ending tug-of-war to fix and game the system. Recently, other players have entered the market with digital innovations of their own: sneakers you can’t actually wear IRL.