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What is a Mood Board and How Do You Make One?

A guide to what a mood board is and how to go about creating one for your creative inspiration and project planning.

Pinterest pexelsPetra gatekRoger smithClients or teamCollaborate with clientsKatie barberFor outfitMood boardFor findingPinterest lensGoogle lensFor pickingBright colorColor wheelExtract themeFor putting together

Mood Board: Rethinking the road toll in New Zealand

FCB brought the concept to light in an eerie ad to help the country eliminate road deaths by 2050.

New zealandBykatie hicksWaka kotahiSteve aysonAlison quiganZealand covidWaka kotahi nz transport agencyMood board

Redesigning an App, One Day a Week at a Time

Futureland is a journaling platform that helps you build habits or learn new skills through daily posting and activity streaks.

New lookMood boardNot todayAssume succesWeb appSome thoughts

Mood Board: How Alaska Airlines put its quirky Care Coalition together

Mekanism breaks down the airline’s latest campaign, which stars Tan France, a Care Bear, a talking Snuggie, and others.

United statesSan franciscoMax eastmanTim heideckerNick choTed lassoFrancis scialabbaLisa townsend zakroffEric wareheimByalyssa meyersCare coalitionAlaska airlineAlaska airlinesHow alaska airlinesMood boardTan france

The curation of creativity

The curation of creativity. From PR Week

Michael bloombergSean wotherspoonWes gordonMood boardPower balanceBud light

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