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Conversion battle not won , says ARI s Hernan | Travel Retail Business

Thursday, 4 March 2021 15:26 Global travel retail’s ability to translate what had been healthy passenger traffic levels over the years into revenue-generating opportunities has been called into question once again. In a wide-ranging and candid interview, Aer Rianta International (ARI) Chief Executive Ray Hernan told TRBusiness that the conversion issue needs to be addressed moving forward. “As an industry, we have not won the battle in recent years in terms of converting passenger volumes into strong underlying sales growth,” he explained. “We probably took the eye off the ball given that the Chinese customer became so important for us all. It kind of hid the underlying weakness in terms of conversion per passenger. We need to reassess that, and it is a huge focus for us now.

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