During an otherwise lean season for pubs, bars and restaurants because of people being away on summer vacations, the IPL final in Chennai triggered a dramatic spike in footfall and sales across the cricket-crazy nation, executives said.
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As the Indian Premier League (IPL) playoffs commence, bars, pubs, and cafes are capitalizing on the surge in fan interest. The ongoing heatwave is driving cricket enthusiasts to seek air-conditioned comfort in these establishments rather than enduring the sweltering stadiums. Businesses are offering live screenings, stadium-like atmospheres, sports menus, cocktails, and team merchandise. Despite alcohol-free dry days during elections in Mumbai and Delhi-Gurgaon, establishments expect strong turnout, emphasizing the social experience.
IPL 2024: As the Indian Premier League (IPL) playoffs commence, bars, pubs, and cafes are capitalizing on the surge in fan interest. The ongoing heatwave is driving cricket enthusiasts to seek air-conditioned comfort in these establishments rather than enduring the sweltering stadiums. Businesses are offering live screenings, stadium-like atmospheres, sports menus, cocktails, and team merchandise. Despite alcohol-free dry days during elections in Mumbai and Delhi-Gurgaon, establishments expect strong turnout, emphasizing the social experience.