Facebook goes to war with Apple over targeted ads bangkokpost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bangkokpost.com Daily Mail and Mail on Sunday newspapers.
Facebook objects – but seems keen to stress it is not doing so because it is defending its bottom line. According to its pitch, the real victims are “your neighbourhood coffee brewery, your friend who owns their own retail business, your cousin who started an event planning service and the game developers who build the apps you use for free”.
“Yes, there will be an impact to Facebook’s diversified ads business,” said Dan Levy, the company’s head of ads and business products, “but it will be much less than what will befall small businesses, and we’ve already been factoring this into our expectations for the business.”
Facebook declares war on Apple - MarketWatch marketwatch.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketwatch.com Daily Mail and Mail on Sunday newspapers.
Facebook highlights small businesses as it ramps up Apple criticism
Facebook already made it clear that it isn’t happy about Apple’s upcoming restrictions on app tracking and ad targeting, but the publicity battle entered a new phase today.
Over the summer, Apple announced that beginning in iOS 14, developers will have to ask users for permission in order to use their IDFA identifiers for ad targeting. On one level, it’s simply giving users a choice, but because they’ll have to opt-in to participate, the assumption is that we’ll see a dramatic reduction in app tracking and targeting.
Small-biz campaign tugs at heart strings, inadvertently promotes how iGiant is improving privacy
Tim Anderson Wed 16 Dec 2020 // 20:58 UTC Share
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Updated Facebook is running full-page ads in The New York Times, Wall Street Journal and Washington Post today stating that Apple s privacy permissions overhaul in iOS 14 will be allegedly devastating to small businesses.
The antisocial network has also gone as far as creating a mini-site to campaign for the claimed benefits of personalized advertising, an area that has helped to make CEO Mark Zuckerberg rich.
The issue that bothers Facebook is Apple s AppTrackingTransparency Framework. Developers have been told: With iOS 14, iPadOS 14, and tvOS 14, you will need to receive the user s permission through the AppTrackingTransparency framework to track them or access their device s advertising identifier. Tracking refers to the act of linking user or device data collected from your app with user or device