Small-biz campaign tugs at heart strings, inadvertently promotes how iGiant is improving privacy
Tim Anderson
Wed 16 Dec 2020 // 20:58 UTC
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Updated Facebook is running full-page ads in The New York Times, Wall Street Journal and Washington Post today stating that Apple's privacy permissions overhaul in iOS 14 will be allegedly "devastating to small businesses."
The antisocial network has also gone as far as creating a mini-site to campaign for the claimed benefits of personalized advertising, an area that has helped to make CEO Mark Zuckerberg rich.
The issue that bothers Facebook is Apple's AppTrackingTransparency Framework. Developers have been told: "With iOS 14, iPadOS 14, and tvOS 14, you will need to receive the user's permission through the AppTrackingTransparency framework to track them or access their device's advertising identifier. Tracking refers to the act of linking user or device data collected from your app with user or device data collected from other companies’ apps, websites, or offline properties for targeted advertising or advertising measurement purposes. Tracking also refers to sharing user or device data with data brokers."