Is zero-party and first-party data emerging as a new revenue generator for OTT platforms and in the CTV landscape in Europe and the U.S., and when it comes to collecting data for monetisation purposes-particularly for addressable TV-where do we draw the line vis a vis consumer privacy? ESHAP s Evan Shapiro and Dataxis TNT Market Analyst Ophelie Boucaud discuss in this clip from Streaming Media Connect.