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Why a data-first approach is essential for modern marketing success

As brands gear up to invest in first-party data, MMA India’s country head speaks to afaqs! about the future of modern marketing ahead of a handbook launch.

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MMA India launches sneak preview of Winning With Data- The CXO s Handbook : Best Media Info

Best Media Info: The handbook aims to help the industry think about data-first marketing| Marketing News

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Marketers are acknowledging the potential of audio as a media touchpoint: MMA and GroupM Report

Marketers are acknowledging the potential of audio as a media touchpoint: MMA and GroupM Report
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90% of digital marketers aware of audio advertising, but only 40% use it: MMA-GroupM report: Best Media Info

Best Media Info: As per the report, online audio users are more affluent than non-audio internet users based on NCCS A penetration (58% Vs 48%)| Marketing News

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91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at Data Unplugged event: Best Media Info

Best Media Info: MMA India, part of MMA Global, the not-for-profit marketing trade body, concluded the second edition of the Data Unplugged event on November 16| Marketing News

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