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Brand purpose doesn t need to be heavy duty: Rajesh Ramakrishnan

Brand purpose doesn’t need to be heavy duty: Rajesh Ramakrishnan

United statesSri lankaPerfetti van melleRajesh ramakrishnanPrasoon joshiChupa chupsAshish bajajPawan sardaMarketing association indiaCenter freshCampaign indiaNarayana healthCenter fruitVan melleRaahil chopra shareMobile marketing association

Why a data-first approach is essential for modern marketing success

As brands gear up to invest in first-party data, MMA India’s country head speaks to afaqs! about the future of modern marketing ahead of a handbook launch.

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ONDC will help brands be digitally equipped: GroupM s Ritika Taneja

At an event organised by MMA India, a panel discussed the opportunities of an ONDC marketplace and how the network will add value for personalisation strategies

Groupm ritika tanejaShireesh joshiDarshana shahShailendra sharmaRitika tanejaIndian union governmentOpen network for digital commerceMobile marketing indiaDigital commerce dialogueAsian paintsAditya birlaDigital marketing newsDigital marketingMarket penetrationIndian marketing newsEmma india

91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at Data Unplugged event: Best Media Info

Best Media Info: MMA India, part of MMA Global, the not-for-profit marketing trade body, concluded the second edition of the Data Unplugged event on November 16| Marketing News

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MMA India adds 7 new categories to Smarties 2022 awards; invites entries

Entries for Smarties 2022 are now open and will remain open till July 22. Smarties 2022 awards is scheduled to be held on September 30 in Mumbai

Amit jainDeepali naairMoneka khuranaAjay dangDeepa krishnanSwati rathiAmit doshiVipul mathurBritannia industriesBestmediainfo bureauUltratech cement aditya birla groupBestmediainfo bureau delhiMediainfo bureau delhiSmarties awardsPurpose driven marketingImpact media

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