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An election looms and political parties are already talking ‘voter demographics’. Every few years, the wonks of Westminster pick a social stereotype and decide it represents a crucial group of swing voters. We’ve had Mondeo Man, Waitrose Woman and Peppledash Person. Who will it be in 2024? It could be Deano, a snooty term used
patriotism in an historic setting. the land of potteries, craftwork shipped around the globe. and now, stoke on trent is home to a political battleground that could decide the next general election. thank you, all of you. it s fantastic to see you all here this morning, to be here in burslem, the mother town of the potteries. and so an early spring visit by keir starmer. a good showing in stoke will be hailed by labour as a sign that it is back in business in the red wall, the former labour heartlands, mainly in the midlands and north of england, which turned blue in 2019. two of these a0 parliamentary seats are in stoke and labour needs them back. we ve had worcester woman, mondeo man and more
recently, stevenage woman voters deemed to be crucial to the general election outcome. but one theme has been constant over the last four years: the red wall, and stoke on trent is right at its heart. used to be in the bag for labour, but then it went conservative. a big battleground tomorrow, and the parties will be hoping that will provide them with a pathway to success at the general election. five political voices battling for hearts and minds. hello. sorry. hello. i m just calling round from the local labour party about the local elections. a big labour push to win back once lifelong supporters in stoke. well, we want them back. we need them back. and we re not at all complacent. you don tjust get votes back. you have to go out and earn them. and over the last few years, since our worst election defeat