How Swadeshi Brands Benefitted From Rabindranath Tagoreâs Iconic Stature
Tagoreâs involvement with Swadeshi advertising had the atypical pattern of the âours is better than yoursâ â understandable in a market where everything is too new to be loved in itself, and easier to be pitted against a common enemy.
Rabindranath Tagore at work in his study at Santiniketan. Photo: Wikimedia Commons
âTo most of my generation, talking about Tagore does not come easy. Because to us Rabindranath was more than just a person. He was to us a compelling symbol, a symbol of Indiaâs cultural regeneration.â
– K. G. Subramanyan, âRabindranath and Art: A Personal View in Nandan (1977)