Beginnen Media launches India s 1st Rural Ent Channel, Azaad adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Read on to get exclusive details about the team that leads the channel.
12 Jul, 2021 - 09:18 AM IST | By indiantelevision.com Team
New Delhi: Even as the fast-growing network of Over the Top (OTT) platforms take the media industry by storm, television continues to hold its position as the preferred screen choice for a majority of Indians. And, a vast section of this audience lives in rural India. In fact, the ownership of TV sets in rural India has outpaced growth in urban pockets, shows the latest data from the Broadcast Audience Research Council (BARC).
With this, has come a paradigm shift, where consumers have once again taken the centre stage in determining how traditional broadcasters decide their content offerings. While there may be a plethora of content for urban viewers, there aren t still enough choices for the rural audience. It is this vast market that Mumbai-based Beginnen Media is keen to tap into, with its new Hindi GEC- Azaad TV. The channel