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Marketing Industrialized Housing to Consumers

If you build it off-site, will they come? Here’s how (and why) to target consumers with clear messaging about factory-built housing

United statesShannon brayJohn colucciDave cooperJoe enrightLindal googleBrian gaudioSteve lintonJosefin kanninTom hardimanChristopher foxKen semlerJed hudsonHousing innovation allianceHome innovation research labsUs census bureau

In Maine s tight housing market, sales of modular homes soar

Sales of modular homes in Maine surged by 25% in 2021 amid the tight market for existing and the cost and time delays for new-construction homes.

New yorkUnited statesRichard bradstreetForrest bryantKim bolducModular home builders associationEm wood construction incNational association of home buildersHousing association of maineModular home buildersNational associationManufactured housing association

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